To celebrate the 2019 holiday season, the N26 France content team launched a playful Twitter campaign: 26 days of festive games, puzzles, and challenges designed to spark joy and boost engagement.
From concept to illustration and animation, I crafted engaging content that aligned with the brand while adding a festive twist.
The campaign delivered outstanding results—driving a significant increase in impressions and engagement, elevating brand awareness, and earning a spot among the top five trending topics on French Twitter in December 2019.
Credits
Animation — Chieh Lee, Paula Alvarez Di Mauro
Creative Direction — César Delahaye, Chieh Lee, Paula Alvarez Di Mauro
Illustration — Chieh Lee, Paula Alvarez Di Mauro
Project Management — César Delahaye, Chieh Lee
This project is a tribute to my dearest friend Paula Alvarez Di Mauro, who passed away in February 2025.